Mini-Sites -- Highly Targeted Sales Generators
If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create.The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within this page should have one purpose -- getting your visitors to take action.This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics.
There should be no banners or outside links of any kind -- nothing that will distract your visitors' attention.The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted the better. For example, if you have a website that sells a number ofproducts, a good mini-site will focus on one specific product instead of all of the products. You can create a mini-site for each product you offer. Designing Your Mini-SiteEach mini-site you create should be optimized for that one specific product.
Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember ... the tighter the targeting the better.* Title - Your "Title" should contain your most important keywords. You've probably heard that before, but I've found a slightly different method for optimizing the title. Since mini-sites focus on just one product, place the "most" important "keyword phrase" first.
Not just your most important phrase, but the keyword phrase that you think people will use when they do a search. Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in the Search Engines for your targeted audience. * Description - Your description should focus on one specific product and not generalize. Make sure you include your most important keywords towards the beginning of your description.
In addition, make sure your description describes your site in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters.* Keywords - Concentrate on just a few keyword phrases.* Heading tags - Search Engines pay close attention to the text displayed within the "Heading" tags. Place your most important keyword phrase within a "Heading" tag.* Graphic Alt tags - Place a readable keyword phrase within your graphic "Alt" tags.* Text - All of your text should focus on your product. There should be no filler text whatsoever.
It should have one specific purpose -- getting your visitor to take action. Make sure you include your keyword phrases throughout your text.If you'd like to set up your mini-site using tables, try to place your "Heading" text above your "Table" code. If this isn't possible, make sure you include your keyword phrases within your top left "Table cell" to assist you in ranking higher in the Search Engines.Mini-sites are not limited to just your products. They can also be used with any affiliate programs you may be promoting. You can include extra incentives such as a free bonus for purchasing the product or even your personal recommendation.
This is a great way to presell the product.Hosting Your Mini-SiteAlthough it is much better to have your own domain name, these sites can be hosted on a free server and still rank high in the Search Engines. Keep in mind, free sites do notbuild trust and credibility. No matter which option you choose, make sure you place your most important keyword phrase (the keyword phrase that you think people will use when searching) within your web address.Drive Targeted Traffic to Your SiteOnce you have tested the effectiveness of your site and have a good conversion rate, (the number of visitors compared to the number of sales) you can buy targeted traffic. Overture is the number one pay-per-click Search Engine and will most likely produce the best results.http://www.overture.comFor additional options, visit:http://www.payperclicksearchengines.com/ They provide information and reviews on a number of pay-per-click Search Engines.The key to using this technique effectively is to bid on "very" targeted keywords. This will weed out the casual visitors and only attract your target audience.
There's no sense in paying for visitors who really weren't interested to begin with.In addition to bidding on keywords, you can also advertise in targeted ezines and even purchase some targeted banner advertising. Be creative and take the time to test all of your promotions prior to spending a lot of money. If you really want to increase your sales, create some mini-sites. They are one of the cheapest and easiest to create profit generators online..
Sitemap generator
Copyright 2006 Darren Dunner
Sitemaps are an important and the most difficult file to create to meet the search engines requirements. Sitemaps are used by website owners to get their content recognized on the search engines. One of the distinctive feature of having sitemaps for website is that it can be read by human as well as the search engines.
Sitemap generators have been popping up on the web every now and then. Some sitemap generators are easy to use while others are complex. Google too has come up with Google sitemap generators.
However the Google sitemap is strictly for google and other search engines will not understand it.
If you are creating a sitemap for your website make sure you do not include folders or files you don't want the search engines to see. Similarly make sure that there is no missing file or folder that you do not want the search engine to see. It is very important to be updated with your sitemap files especially...
Generators > Sitemap generator
AJH Marketing Associates Wins New Account
(ContentDesk) December 10, 2004 -- AJH Marketing Associates (AJH), based in Richmond, VA, has been selected by Electrical & Lighting Solutions, Inc. (ELS) to design marketing collateral for the company. ELS is a provider of electrical and lighting solutions for commercial, residential, and recreational facilities throughout Virginia. AJH will also provide strategic marketing consulting services to ELS, enabling the company to grow through winning new clients to add to its existing client base. ELS is looking to build upon two years of solid growth through its emphasis upon providing a unique consultative approach that enables ELS clients to reduce costs directly associated with lighting.
In enlisting the marketing expertise of AJH, ELS is also seeking to build awareness of its other services, including the installation of generators and back-up power systems for residential and commercial applications.???? Activenation, a Web design firm and a strategic partner of AJH, will redesign...
AJH Marketing Associates Wins New Account
Generators > AJH Marketing Associates Wins New Account
Portable Generators
Portable generators are used in homes and in places where there is no power or the need for power is minimum. Portable generators are generally smaller and are designed to use for a few. A portable generator of 5KW has enough power to keep lights, refrigerators, computers and televisions running for 7 to 8 hours. Portable generators are normally powered by gasoline, diesel, propane or natural gas. They are the most popular of all portable generators.
Gasoline generators are relatively less expensive but require frequent maintenance and have a shorter life span. Gasoline has a short shelf life and cannot be stored for a long time unless treated with stabilizers.
Diesel generators, on the other hand, are fuel-efficient, consume less fuel per kilowatt of power produced, have longer life and require less maintenance. Diesel can be stored for longer periods of time. However, they are harder to start in cold weather and noisy. Portable generators powered by natural gas...
Generators > Portable Generators
Electric Generators Direct.com Introduces 'Same-Day Shipment'
Romeoville, IL (ContentDesk) Nov. 28, 2005 - Electric Generators Direct.com (http://www.electricgeneratorsdirect.com) today introduced "Same-Day Shipment a new service for customers who absolutely must have their generators shipped the same business day. According to Jon Hoch, founder of Electric Generators Direct, customers now have two choices in ordering a generator: (1) Factory Direct or (2) Same-Day Shipment. Factory Direct In 2002, Electric Generators Direct.com debuted as an online generator superstore with factory-direct prices. Customers ordered from a large selection of generators that shipped directly from the manufacturers factory to their door.
The factory-direct concept eliminated the need for warehouses and retail stores. As a result, the company passed the saving onto the customer as direct discounts. Factory direct is ideal for customers who have the luxury of waiting for their generators, ...
Electric Generators Direct.com Introduces 'Same-Day Shipment'
Generators > Electric Generators Direct.com Introduces 'Same-Day Shipment'
Promoting My Affiliate Programs. How?
Getting your website up, is really just the first phase of your journey to a career on the Internet. You must promote your website, your product or your service to the world. Well, how do you do it? Maybe this article might help you in getting started or give you additional ideas.There are many different ways to promote your affiliate program, however, it depends upon what type of program it is, "Your Turnkey Program" or Affiliate Linked-Program for selling a product.
Hmm-mm, interesting.
What works, what doesn't? GET OUT THE WORDBulk Emailing ? Bulk emailing use to be the craze.
Did you notice the word use to be the craze.
That has changed with the stricter spam rules and penalties ? all to protect us.
But bulk emailing can be done, if you have an opt-in list ? such as, through a newsletter.
But don't overextend the use, you may lose subscribers.Classified Ads ? With free classified ads you can definitely get hits ? and possibly some...
Generators > Promoting My Affiliate Programs. How?
Generators
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